What things are important to you about your health and fitness?

I know you can't describe what is important to you because I feel you are less in touch with your values...

What does this mean to you then?

Well, this will explain why you find it hard to motivate yourself in the long run.

Just like many people that decide to join a gym or lose weight in January but then lose motivation for whatever reason (reason being values more than anything) not some old excuse "oh, I don't have any spare time now"

Does this make sense?

Values are what motivate you.

and the values below are very hard to elicit from people like you because you are less in touch with them (both can be 

negative and positive)

health (positive)

fitness (positive)

looking good (positive)

not getting ill (negative)

being healthy for my family

setting a good example for my children

strength

not be unfit (negative)

not being weak (negative)

nutrition (positive)

Now, just because you are less in touch with your values doesn't mean that we cannot elicit them for you.

We can, its just take a very good, on boarding process at the beginning of your journey with us...

That's why it is important that whoever you choose to help you lose weight understands this also

Otherwise, you will just end up doing what you've always done

And that is becoming de motivated later on down the line

Which means less results

And that downward spiral happens again

Joe 'has the answers' Hanney

Ps -my steak and sweet potato was delicious last night