What is that for you?
Perhaps it's a pair of shoes
Maybe a new car
Or new clothes
Or even Jewellery
The question is would you consider your health as a significant investment?
"What do you mean when you say significant investment, Joe?"
Well, it's where you purchase something of VALUE
Wikipedia defines it has
"Sufficiently great or important to be worthy of attention; noteworthy."
It's funny how many people with health concerns see more significance in buying a new car, or taking Sky TV out, or spending £100 out at the weekend on booze etc, over their health?
Here's a very interesting fact for you...
If price was the issue of becoming a member here (we're are the most expensive gym in Leicester)
Then you do have the options of joining a £10 per month gym or even a mid-range price bracket gym for £50 per month.. at the very least you are doing something for your health right?
I'm all for that
However, why is it that the low budget gyms have only seen an increase in membership by 1%
since their last survey a few years back?
This raises a few questions...
1. People that think they cant afford it are just not prioritising their money
2. People don't see health as a significant investment in themselves
3. If price was the issue why have they not joined the cheap gym
You can also ask the question to the members already at these gyms, and ask "why do you not go, even though you are paying a gym membership fee each month?
Do you want to know why?
It is because its cheap, no value. Its not significant to them...
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However, do you think if you invested MORE money in to a specialist gym, like ours, you'd be
more likely to turn up?
Of course you would because its of a significant investment to you
Its means something to you
I'll leave you with another interesting fact
83% of the population don't belong to a gym
And I think it is because as an industry they are doing a BAD job
When in fact they have a perfect opportunity to do the opposite and change LIVES and do a grand job
Joe 'creating change' Hanney
Ps the video is coming right up
Perhaps it's a pair of shoes
Maybe a new car
Or new clothes
Or even Jewellery
The question is would you consider your health as a significant investment?
"What do you mean when you say significant investment, Joe?"
Well, it's where you purchase something of VALUE
Wikipedia defines it has
"Sufficiently great or important to be worthy of attention; noteworthy."
It's funny how many people with health concerns see more significance in buying a new car, or taking Sky TV out, or spending £100 out at the weekend on booze etc, over their health?
Here's a very interesting fact for you...
If price was the issue of becoming a member here (we're are the most expensive gym in Leicester)
Then you do have the options of joining a £10 per month gym or even a mid-range price bracket gym for £50 per month.. at the very least you are doing something for your health right?
I'm all for that
However, why is it that the low budget gyms have only seen an increase in membership by 1%
since their last survey a few years back?
This raises a few questions...
1. People that think they cant afford it are just not prioritising their money
2. People don't see health as a significant investment in themselves
3. If price was the issue why have they not joined the cheap gym
You can also ask the question to the members already at these gyms, and ask "why do you not go, even though you are paying a gym membership fee each month?
Do you want to know why?
It is because its cheap, no value. Its not significant to them...
However, do you think if you invested MORE money in to a specialist gym, like ours, you'd be
more likely to turn up?
Of course you would because its of a significant investment to you
Its means something to you
I'll leave you with another interesting fact
83% of the population don't belong to a gym
And I think it is because as an industry they are doing a BAD job
When in fact they have a perfect opportunity to do the opposite and change LIVES and do a grand job
Joe 'creating change' Hanney
Ps the video is coming right up
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