September's seminar

Don’t be fooled

You know by those 4 for £1 offers

Or those last minute impulse buying decisions when you reach the counter in any shop

Or those last minute sales on items that you would have never thought about buying in the first place

This is the time that the companies know that your vulnerable and will buy anything

They already know that you wired, craving sugar, starving and need a quick fix

They’ve done the research on you

Don’t believe me? Then why did Disney entertain the idea of redeveloping their whole theme park so that all the entrances to the rides were sugar coated in toy shops?

So that just after your kids have had fun on the ride and they are super excited about it

BAM

A micky mouse toy is standing there ready for them to buy

‘I want, I want mum.’

Not quite sure what the stats were in sales but from memory it MADE their business the success it is today

That one manoeuvre

Other shops and supermarkets just followed suit

Don’t believe me?

Then why do Tesco, Asda and all the other stores get you to do some kind of figure 8 cueing that coincidently sits alongside the rows and rows of sweets

And you think you’ve done well to avoid these

BUT then at the counter like a smack in the face you are laced with the  4 for 1 offers on chocolate bars etc

Psychology tells us you will buy 80% of the time after being exposed to the same item 6-12 times in a row  

Even Starbucks does this

How do I know?

Because they tricked me into buying

Made me que alongside the cakes, short breads and ooohhhhh the mouth-watering almond croissants

I couldn’t resist

I did for a little while

But the que seemed to take extra-long to dwindle down this time

It just kept staring at me

Then I could smell it

Oh it smelt so good

Still staring at me

I reached the counter

Barrister asked Usual Joe?

Yes please (if you know me it’s a Flat White, I am bit of a coffee snob J )

And then… would you like a pastry with that? The barrister asked

Erm… erm…

Yes please…

S**t you got me!

You see, we are all guilty of this sometimes

The question is then

What do you do about it?

Do you beat yourself up because you ate ‘bad’ food

Do you starve yourself for the rest of the day because you are on a diet?

Do you just think ‘fu#k it, I’ve failed again, I’ll start my diet again on Monday

It doesn’t have to be this way

Come on, in the grand scheme of things if it is just the one pastry do you really think that’s gona be that damaging to your weight loss attempts?

If so, then every diet you’ve done in the past has mentally scared you

It has also created a VERY negative relationship between you and food  

You see every diet has an expiry date

And from this you start to make assumptions that to get results you have to be very strict

Because the last time you remember getting any kind of results was when you starved yourself last on that diet

Restrictive diet sets you up to fail.

A study published in the New England Journal of Medicine 2011 looked at the long-term hormonal effects of weight loss from a low calorie diet.

The results showed damage was still evident a year later, with a number of hormones still affected, including appetite control hormones.

So you will still feel hungrier and are more likely to binge A WHOLE YEAR after once finished your low calorie diet.

It’s impossible to maintain your weight loss when your body is fighting you to gain the weight back - even whole year later.

I am sure you’ve experienced this first hand right?

So you have, poor diets, hectic lifestyles, sugar cravings, possible food intolerances, years of medication 

even if it’s just been the use of antibiotics, stressful events going on

Plus the science research, clever marketing, use of manipulate phycology to add to your plate

How are you ever going to get back into shape?

Firstly, have that chocolate bar but not the 4 for £1

Enjoy it, and then get back to plan even if that means having a glass of water

We teach all of this on our Health, Vitality and Energy ‘U’ Deserve Program  

It’s tailored to you

You see, you have to stop doing GENERIC diets

How can you do the same diet that a male does or vice versa

Or how about a diet that’s the same even though you’ve had a few children and been on the contraceptive pill for many years and then the female next to you has no kids and hasn’t been on the pill

What if it was just a different kind of contraceptive that you both had, one had a coil fitted and the other had oral tablets

Do you think the diet should be different?

Hell yeah, of course

We are all uniquely different

You have to STOP doing generic diets like Weight Watchers, Lighter Life, Juice Plus, and whatever other crap is out there

I’ll do a separate email on all of these diets and show you how they are messing with your brain and biochemistry, eating at you inside out and quite frankly slowly killing you

You are unique

You need you own tailored nutrition plan.

Joe (can no longer eat almond croissants because I have an intolerance to egg and wheat) Hanney

Ps. I’ve be asked on a few occasions now to see if I would run a seminar on the Health, Vitality and Energy ‘U’ Deserve program we do at RWL, would you be interested? If so, just drop me an email or leave a comment below

If there is anything in particular you’d like me to present on just holla

Being skinny, vegetarianism and a missing vitamin

What you look like, how you feel and how you perform are a direct result of what you eat. Generally speaking, when I tell people that vegetarians have a harder time achieving physique goals than omnivores, I get a shocked look and the following question.

'But aren't all vegetarians really skinny?'

No, not by a long shot. The people who you see who are 'really skinny' tend to be the kind of vegetarians who don't eat meat because they don't like the taste, or the idea of eating something which was alive.

It is my opinion that this kind of (for want of a better word) fussy attitude translates into their general food, and these type of people tend not to eat very much at all. Thus leaving them skinny and as far as I'm concerned being skinny is a bad thing.

The vast majority of vegetarians I see exist on a diet or dairy, wheat and processed foods. As a result they struggle with carrying too much fat. Not the health conscious diet with which vegetarians are usually associated with.

When you have someone on that kind of diet, the best way to reverse the effects is to increase the amount of protein and cut all starchy carbs for a while. In this time the person's sensitivity to insulin will increase and they will be able to utilise their food better. more energy for use and less energy for storage.

However with vegetarians you cannot really cut the carbs out, you can just reduce them. This means that they never get really high insulin sensitivity. Luckily there are other ways around it.

However there are some dietary staples which vegetarians just can't get enough of and one of those is vitamin B12. This essential nutrient is found in high quantities in meat, fish and eggs and there is no proven way to for vegetarians to get enough of it without taking a supplement.

Plants do not need B12 and so they store none at all. Some vegetarians suggest that you can get B12 from fermented soy products, but they are not the same thing. The substance they are referring to is similar to B12, but actually blocks the uptake of the vitamin. Meaning that even more is required.



50% of long term vegetarians are deficient in the vitamin and 80% of vegans are too.

Severe deficiency results in high levels of inflammation, chronic fatigue, cancer, male infertility, heart disease, nervous degradation and altered metabolism.

Not pretty at all, even a mild deficiency will result in an impaired nervous system and impaired gut function.

The best thing to do to combat this is to get a test from the doctor, they should be free on the NHS. Supplements are cheap and easy to come by, so there is no excuse!!!

Would you have judged me?

Let me tell you about the time I found myself wearing a pair of the same shoes that were two different colours

Yes, the same style but one was brown and one was black

Probably the most embarrassing moment of my life

You see, I was scheduled to be at the Department of Health Conference sometime a few years back which was based in London

I wont go in to detail

However, I travelled by train for an hour or so

Had to walk through St Pancreas station at possibly the busiest time you could imagine

Then attend a conference of around 500 people

What I didn’t know was that I was walking around all the time in two different colour shoes!!!

You should have seen the panic on my face once I had acknowledged this

Crazy things going around my head

“I bet people think I’m crazy”

I became extremely paranoid

Everyone is looking at me

Everyone will judge me before they even get to know me

Quick get me to a shoe shop

Then it hit me like a big red London bus would feel like if it ran over you!!!

This is exactly what my clients feel like

You see, I kinda know a certain amount of struggles, uncertainty that our clients go through when they decide to step in to our place for the first time

But this was on a different level

It is why we focus on our clients mindset more than anything

Think about it

When you train at the gym its basically a workout

That’s all it is right?

Even if you hired a trainer

They just provide you with a workout, wouldn’t you agree?

So where is the thought gone into the mind-set side of things?

I actually think now, that there is no point in training unless you get the mind-set right

But to do this you have to feel comfortable where you are training

And whom you’re training with

Read what Jackie our member had to say:

“Initially i was not sure that you could help but i very quickly realised that this was something that i could do without needing to be any other label and that giving up some perceived control showed me that i was using emotional control as a way of allowing the rest of my life to be out of control. i learned that exercise  and you gave me freedom.”

We’ve considered this that's why it has become a fundamental element for any client wanting to train with us that they should follow through with our “Unlock the Brain To Achieve U Program™”

It all starts from the first point of contact we have with you

And that’s done via an ‘arousing’ phone call where we attempt to re awaken u and show you that you can get results once and for all

It helps us recognises and addresses each individuals unique underlying issues in order to help them achieve their goals through exercise, nutrition and lifestyle choices.

You could say being a member at RWL is application only

But id be lying if it was (not yet anyway)

It is our way of knowing if we can help you

But more importantly it shows us if you are a good fit for us

So if you want to be considered then email me right back saying...

"YES PLEASE" and also include "YOUR PHONE NUMBER" for a quick 15 minute chat to see if you are the right person for this

If we feel we can help we’ll invite you in for a chat and possibly a 30 day trial

Until next time

Joe (doesn't get ready in the dark no more) Hanney

PS. our members are super focused for the Christmas Party Dress, they’ve chosen which one they want to wear its all down to getting into it now

Past experience tells me they’ll have no problems J

PPS. thinking back to this no one once stopped me to tell me that I have the wrong colour shoes on

This makes me think

“your thoughts are powerful, powerful things. Your focus whether good or bad puts your subconscious to work, and it stays busy finding more and more of what you’re focused on”

Just as it did in my little incident above

So why don’t we both, myself and you just focus on what’s right, what you do want and how you want things to work. It’ll be worth it, I promise you. 

People like you don’t go to the gym right?

Is this due to your own lack of confidence?

Or does this have something to do with the way that you currently feel about yourself and your goal just seems so far away, that joining a gym to achieve this just seems too unrealistic to reach?

Or could it be and one of which we have experienced most with our members when they originally join us is that they don’t want to be compared or even judged because you have a fear that you are not going to achieve the same level of results as our member success stories suggest

____wait a minute____

I kinda float in the same boat really

You see, I hate the typical commercial gym

So much so, at one time when I worked in one, I actually contemplated quitting the fitness industry

What bothered me most was the fact that the staff doesn’t care about you

They’re not even the slightest friendly

The gyms are so huge it just looks like a huge warehouse full of machines

Did you know the cardio machines (bike, treadmill and xtrainer) are only there because the gym doesn’t have enough staff to look after you?

They actually want it this way

They need something to keep you occupied

That’s why they just plonk you on the first piece of cardio machine in sight without even asking about your goals

What if doing cardio was the least effective exercise to achieve your goals?

They don’t care they just want to make sure your occupied

Or at the very most hope that you become bored, sick and tired of doing the same thing over and over again

To where you eventually stop showing up

This is actually their business model “hoping you don’t show up”

Imagine if 5000 members did?

Then you have the actual other members

I don’t know about you but I think half of them don’t even know what they’re doing they just turn up in their fancy gym gear looking the part but not actually doing anything

If only they knew that doing the stepper for 2 hours, actually damaged their knees, didn’t burn a single fat calorie and if anything over time made them un healthier than when they actually started

Just this weekend in a gym at the hotel I stayed just looking around made me think to myself if only they knew

But then this brings me on to my next point

WHERE are the staff?

Why isn’t someone pro-actively helping these members, that’s what they are paying for right?

The reason is because

1.       They can’t be arsed. They’re NOT passionate enough about helping people change their life’s (That’s the opportunity they have right?)

2.       They’ve been taught at a very basic level – they couldn’t even adjust your exercise selection so that the member a) got a better more rewarding return b) the exercise they know are so generic its untrue and c) they have no peoples skills or even life skills as a matter of fact.

And a bigger reason for me is that they have NO experience in helping people like you!!!

If they say they have  - ask them to prove it

Call them out

I mean photos, measurements, testimonials even ask to meet likeminded individuals

And I mean life changing proof!!!

___There’s more____

But I am going to get of my high horse here otherwise I’ll rant for a whole week about this stuff

The point I am getting at is

There is someone who can help you

There is a coach that can get you from where you are to where you’d like to be

We have members that have been in your shoes and wont judge you they will even be there supporting you all the way, hey you may even become GOOD friends a lot of our members do

We have experience not only from a results point of view but also as leaders in the industry – Sam, my program director will be responsible for your program design and he currently is IFS Personal Trainer of the Year 2013

And so much more

But again don’t take our word for it

Talk is cheap right?

Once you have been to us you won’t go anywhere else or even feel the need to search

The gym gives us a whole different meaning it enables us to use it as a platform to meet you

“You gained my trust by delivering what you said you could help me achieve, through honesty and integrity and by being there every step of the way. Strongest values - Your belief in what you do, your desire to get the clients the results they seek, your honesty, integrity and customer focus. What do I value about your service - All of the above together with the fact that it's delivered by some of the nicest guys I've ever met.”

Nice quote there wouldn’t you agree?

By the way, if you would like to meet me face to face for a coffee and a chat then just give me a call sometime on 0116 276 3411

And then we can discuss how our 30 day trial with you – gives you a perfect opportunity to see what we do here RWL without getting yourself tied in to a mess and a place where you don’t like

Joe (would love to impersonate Gordon Ramseys Kitchen Nightmares for Gyms) Hanney

Ps we are probably one of the first to have no cardio equipment in our gym, none whatsoever!

Justifying spending money on yourself

So I have an interesting story from a member for you

Karen actually felt the same

"My battle was about justifying spending money on myself and putting myself first. With
a son at Uni it is always in my head to put him first and I use to save all my
spare money for him and make sure he was well provided for so he didn't have to work at Uni
/ get into debt, and also for his future and so he has a good inheritance!"


You see you're not alone. It makes complete sense to think like this, why wouldn't you. It goes to show how much you care about someone,
someone very close to you.


Hey, it might not be the same story it could either be that you have an
outstanding mortgage, or you have bills to pay, or whatever else
you can JUSTIFY paying money for


However, my question to you is at what point in your life did you
become UN-IMPORTANT?


You are the most important person right?


No?


Well, what happens when you become ill, who looks after the ship
then?


When was the last time you did something for you?


When did you put yourself first?


Why are you always putting yourself at the bottom of the list?


When will it be time to put yourself first?


Do you even know when?


90% of the people that we meet for the first time are in the same
boat.



They just cannot remember when they did


All they are searching for is someone to ask the right questions


To lead them in the direction of how they can do this


Take a look at what Karen had to say once she had decided to get
over the self-doubt and come to see us


"However, putting myself first has paid dividends. He has seen me get fit and healthy and
follows my example. I am very proud that he is taking his health and fitness
seriously, and I wish I had done it at his age. In fact I wish I had found RWL
when I was younger - to think what I could have done / been!!"

This can be you as well


Karen was just like you


Then she decided to do something


"However, hearing success stories and looking at your website combined with
everything else I had tried failing made me keep a watching eye over RWL.
I was attracted by the "award winning" coach, the professional
website, the success stories on the website etc. I knew you could help me after
meeting Joe at the Jeans Challenge Seminar - he was so confident and I was
extremely impressed by the fact that he'd had to "unlearn what he
had been taught" (his words) and went off to research fat loss in a non
standard PT approach. I thought RWL was for "rich people" when I
started on the jeans challenge, however, I soon found out that most people were
normal like me! I thought I couldn't afford it, but soon realised I could.
My battle was about justifying spending money on myself and putting myself first."


You have a perfect opportunity to meet me this coming Thursday
at our 'Why Stress Makes You Fat Seminar'

You'll also get to learn how to manage your stress for the better

Win Win situation if you ask me

But I'm not you

I'll hopefully get to see you at the event.

Joe (I am much nicer in person) Hanney

PS you'll also get to meet Karen (the person in this email) at
the seminar because she's still a member and our members get
peripheral treatment at the seminars

Register your place here

https://www.eventbrite.co.uk/event/9064400867

PPS need further proof of how many people are coming then visit

https://www.facebook.com/events/232085186955163/

Is poor digestion the root of all illness?

There are plenty of sexy supplements out there, things like creatine, BCAA's, magnesium and zinc all promise bigger muscles, less fat and a great looking physique. However I rarely get asked questions about supplements such as digestive enzymes and probiotics. You don't really see them in magazines or as topics of discussion on internet forums. As a result you would think that they are of no value, just a ruse from supplement companies to make more money. But the fact is they are all valuable and I would recommend them to everyone, after all you are what you eat, no?

Well almost, as I have said before in a previous article; you are what you eat, assimilate and absorb, which very different.

Digestive enzymes are endogenously produced proteins which are used to help accelerate the breakdown process of food in our gut. The process is vital and allows broken down amino acids, sugars and fats to enter our blood stream and be used productively, for growth, repair and recovery.

So what if you have undigested food in your gut. Surely not being able to properly digest your food would not be such a bad thing, especially if you wanted to lose body fat? You get all the pleasure of eating without the knock on effects of the calories.



If only life was that simple.

When partially digested proteins lie in your intestines, unfortunately they don't just pass through. Due to high levels of stress, micronutrient deficiencies, inflammation, drugs, antibiotics, alcohol, high exposure to chemical toxins and bad foods such as wheat and trans fats (doughnuts); most of our guts are damaged and have microscopic holes in them. The condition is called leaky gut syndrome, or gut permeability and those large partially digested proteins get to enter our blood.

In the blood they are recognised as pathogens, and they evoke a non-specific immune response. The result of this is high levels of inflammation and symptoms such as acne, foggy head, low mood, bloating, gas, loose or foul smelling stools and constipation. This is how we develop a food intolerance.

Every time the offending protein enters the blood, the same thing will happen. The bad news is that things like wheat, eggs and dairy produce this response to some degree in almost everyone, but they don't have to.

The first thing you should do if you are concerned that you have food intolerances is to take a food intolerance test. Following from that, if your suspicions have been confirmed you should take time to eliminate the offending foods from your diet.

Over the next 3-6 months you need to rebuild your gut lining. The way to do this is by eat a diet free from intolerant foods and chemicals and by supplementing your gut so you can feed your body properly.



You should be taking:

L-glutamine
omega-3 fatty acids
zinc
multi vitamins
probitoics
digestive enzymes
HCL (if it is low)
pre-biotics (kefir, yoghurt)

What you will gain from all this is a fully functioning immune system and a fully capable digestive system which can tolerate most foods. If you have a damaged gut then restoring it will allow you to make huge gains in a very small amount of time, reduce your risk of chronic disease and most of all help you to lose fat as fast as possible.